Clients These Days – SOP for Managed Service
Sales research is often reported as, “Clients these day” want this or that. What does that actually mean in your IT business?
00:00 “Clients These Days” (are not your clients)
01:04 You know a great deal about what clients want
01:52 Service doesn’t exist in a vacuum
02:55 Research is talking about your prospects
03:37 Billy Goat Tavern example
05:01 They have an ideal client
05:48 You should know who your clients are
06:46 Don’t worry about clients these days
07:05 The red velvet rope
08:01 Who are your ideal clients?
09:44 Call to Action
More juicy good information at https://www.sop4smb.com